Perfect for building multimedia messaging apps that work on media- capable handsets worldwide, this guide provides a thorough tutorial in MMS programming interfaces, applications, and distribution--putting you steps ahead in delivering today's hottest mobile applications. Wireless software expert Scott Guthery teams with mobile commerce specialist Mary Cronin to show you how to: * Design, build, and integrate MMS messaging into your application environment * Preview your applications with a build it yourself MMS testing platform * Create code that harnesses the profit power of synchronized animated graphics and audio for mobile messaging * Kick off your own applications with step-by-step examples and sample code * Make a business case for content-rich mobile applications * Partner with application aggregators, content providers, and MMS infrastructure vendors to accelerate adoption of your apps